Hact

HACT is a French, science-driven and tech-powered haircare brand created in 2024 by sisters Marie et Julie Pradere for women affected by alopecia. The brand has developed a strong range of products and treatments made from natural ingredients manufactured in Paris.

The full brand identity has been developed by French art direction studio LoV (Life on Venus), that asked us to design the typographic logotype, used from website to printed packagings, drawn to be composed on one or two lines depending on the medium.