Diva Lips

Diva Lips is a beauty studio with locations in Paris, London, Moscow, and Dubai. We developed a poetic graphic system centered on softly blurred feminine faces in gentle, powdery tones. A bright orange accent and a sharp and super contrasted serif font were introduced to give the brand a contemporary edge.

To enhance the sense of femininity and elegance, the logotype’s letters are subtly intertwined, creating a flowing, almost sensual rhythm. The monogram is designed from the initials of the word symbol, delicately signing the layout of the brand assets. The images have been created in AI by @whatwesaww.