UR×BN

URxBN is an interactive design and code studio led by @benito.cool, working across the fields of culture, art, and fashion. The graphic system is built around the ‘×’ symbol that links the two parts of the name, forming a modular set of shapes that adapt to various applications.

The logotype and symbols’ beveled angles bring structure and precision, resulting in a sharp and balanced composition. The color palette based on shades of gray and all printed materials follow this same systematic approach, reinforcing a rigorous and efficient identity.